Middle UA

– Execute ad campaigns by app, network, and geo. 

– Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate. 

– Analyze cohorts, track LTV to adjust business strategy. 

– Able to perform A/B testing for creatives, audiences, and campaign settings

– Proactively test new audiences, expand ad networks. 

– Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).

KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.

– 1 – 3 years of hands-on experience in Mobile App User Acquisition.

– Experience in Subscription, IAP, or Freemium mobile products.

– Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.

– Proven experience managing global performance campaigns.

– Familiarity with AppsFlyer/Adjust and Firebase is preferred.

– Strong learning ability and data-driven mindset.

– Solid understanding of Subscription/IAP business models. 

– Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate

– Ability to analyze cohorts, retention, LTV, and ROAS.

– Strong knowledge of mobile attribution and MMP metrics. 

– Able to independently identify creative winners and optimization opportunities. 

– Basic understanding of P&L and UA budget optimization.

– Tool stack: AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.

1. Base salary: 15 – 25M+ VND/month

2. Social Insurance (SI), Private Health Insurance

3. Company-Provided Equipment

4. Mid-Year Company Trip

5. Year-End Party

6. Internal Training Programs

7. External Training & Professional Development Programs

8. Employee Support & Care Programs – including sickness, maternity, and bereavement support

9. Sports & Wellness Activities

10. Other Benefits, including: Children’s Day benefits, Saturdays off, 13th-month salary, Holiday bonuses: VND 500,000/person/event

11. Entertainment & Recreation Facilities

12. Performance Bonus

13. Company Events & Engagement Activities, including office decorations, birthday celebrations, Happy Friday, etc.